John Fluevog Shoes - Halifax, Store Design

In collaboration with Fluevog and the CEO, we designed and executed a full store in Halifax, Canada.

Starting from a completely empty shell, the goal was to create a highly functional space while staying true to the brand’s whimsical identity. We explored multiple floor plans and layout options, pushing each version further, until landing on the boldest solution, one that also made the best use of the space.From there, we developed the final floor plan, along with detailed shop drawings and 3D models/renders to clearly communicate the design intent. Also created fabrication and installation drawings for the wallpaper, custom accessory walls, and mirrors.The final result feels like a true extension of the Fluevog identity, while introducing a more immersive and unexpected way to experience the space.